Reaching the Radio Audience in the Digital Age
Asked on Quora: What makes a great radio show name?
Answered by Tamra Coveau:
This is first and foremost...you have to know your audience. Do a lot of research in demographics before you even think of getting creative.
Second, you need to define your goal. What is your key message?
Third, develop some parameters...some limits and rules.
Fourth, brainstorm and get juicy!
Five, edit to see what fits the first three criteria.
Six, sit with it awhile and let it marinate.
Seven, start over...you may come up with something better before..
Eight, choosing a final top three.
Nine, ask me or someone or a lot of people...get a good sample of the population you want to reach from number one.
Ten, go for it!